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Building a Brand - Touchpoints - 5 Steps to Brand Building
Identify the people, processes, and tools that drive each key touchpoint. Look beyond employees that have direct contact with your customers. ...
http://sbinfocanada.about.com/od/marketing/a/brandbuildingsg.htm
Specter Awakens a Sleeping Tiger -- and Her Name is Katy Abram
Aug 11, 2009 ... it started to have a direct affect on her and her family. ...... He is your president, and 8 months he has hit a touch point issue. ...
http://usconservatives.about.com/b/2009/08/11/specter-awakens-a-sleeping-tiger-and-her-name-is-katy-abram.htm
Marketing - Business Marketing - Marketing Articles
... across every customer touchpoint or the value of the brand itself is at risk . .... Special events, awards, guides and handbooks for Canadian direct ...
http://sbinfocanada.about.com/od/marketing/Marketing.htm
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