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BRANDING VS ADVERTISING - Marketing
Studies for industry ROI-marketing. I'm sure something is out there, it just might not be free. fwm. Edited 2/23/08 by faithmartin ...
http://forums.about.com/n/pfx/forum.aspx?tsn=4&nav=messages&webtag=ab-marketing&tid=828
How to Figure Your ROI?
Marketing departments often measure the success of a campaign on their Return on Investment (ROI). The calculation of ROI measures the profitability in ...
http://marketing.about.com/b/2004/06/21/how-to-figure-your-roi.htm